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Learn how to
Shine as a Radio Guest! 9/19/08 by Lorraine CohenThe Internet has provided a venue for people to spread the word easily. Recently, internet radio programs have sprung up in astronomical numbers making it possible for anyone in business to reach people worldwide. Did you know that 60 million people will download podcasts by 2010? That's probably a conservative estimate. Apple reported over 1 million podcast subscribers in just two days on iTunes. Here are three impressive statistics from Arbitron Inc. /Edison Media Research 2006 study: • More than one in five has listened to Internet Radio in the past month. • 41% of online radio listeners have visited a website due to an ad! • Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly and nearly a quarter visiting daily. Internet radio is one of the most cost- effective ways to market your product, service and message to large audiences worldwide by building credibility, providing incredible value, and positioning yourself as an expert that can result in significant revenue. Exposure through radio increases the potential to new strategic alliances, referral partnerships, business opportunities, as well as new clients. One of the best ways to promote a product or service you believe in that will also improve the quality of people's lives is to become a guest, skillful at delivering high quality content in an informative, entertaining way. There are some additional benefits to “shine” as a radio guest including developing self-confidence, branding, honing your presentation skills and having fun speaking about what you love! To maximize your effectiveness using internet radio guest interviews as a marketing tool, there are some things to consider:
And what many people don’t do is clearly define who their ideal audience is. Without knowing specifically who your audience is and what their needs and problems are, tailoring a compelling presentation and finding the venues that are a fit for your market becomes more difficult.
The
challenge many professionals have is that they are not prepared
to use radio to their fullest advantage because they have not
taken the time to identify who wants and needs what they have to
offer, how to deliver high quality content, and how to reach
them. To learn about Insider Tips to Shine as a Radio Guest click here: http://www.powerfull-living.biz/radiosales.shtml To listen to the free preview call, register here: http://www.powerfull-living.biz/insider_tips.shtml
Lorraine
Cohen is a sought-after inspirational speaker and seminar
leader engaging audiences on topics of business development,
overcoming fear, transitions, communication, leadership,
spirituality and life fulfilment. Founder of
Powerfull-living.biz, Lorraine has become a highly engaging
broadcaster and speaker with her own radio show Powerfull Living
Radio.
www.powerfull-living.biz
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